Insights
Perspectives on digital health, women’s health and building technology that people can trust.
Featured
In women's health, trust depends less on how an app looks than on what it does with what people tell it. Here is how we think about data, uncertainty and the moment someone needs a professional.
Product & Technology5 min read
5 articles found
Women's Health5 min read
Women rarely lack health information. What they lack is the right information at the right moment, and a qualified person to ask when it is not enough. That gap is a design problem worth solving.
Perspectives5 min read
Product teams talk about users. Health systems talk about people and communities. Healthcare technology only works when it takes both seriously, and that changes who sits at the design table.
Healthcare Innovation5 min read
The evidence on what midwives can achieve is strong, and the world is short of them. Digital tools should be designed to extend their reach and support their work, not to work around them.
Digital Health5 min read
In most software, accessibility decides who has a good experience. In health, it can decide who gets help at all. Why we treat disability, connectivity and literacy as design inputs from day one.
Product & Technology5 min read
Iterate and improve is good advice for most software. In healthcare it needs limits. How we think about deciding what to measure, being open about what we learn, and knowing what must never be an experiment.
Obaa+ is our first product, designed to support women's health through tracking, education and access to certified midwives.
